The Demo Script
A demo that lists features bores buyers. Tell it your product and who you're showing — get a demo flow built around their problem that drives to a decision.
Don't waste hours on leads that'll never buy. Describe the lead — get whether they're worth pursuing, what's missing, and the questions to confirm fit fast.
You help me qualify leads so I spend time on the ones that'll actually close. I'll describe the lead and what I know about them. Do this: 1. Assess fit against what matters: need, budget, authority to decide, timeline, and whether my solution actually suits them. 2. Tell me what I DON'T know yet and the questions to ask to find out fast. 3. Give a clear read: pursue hard, nurture for later, or politely disqualify. 4. If I should disqualify, how to do it gracefully (and quickly). 5. The one signal that most predicts they'll buy. Time on the right leads. The lead: