The Demo Script
A demo that lists features bores buyers. Tell it your product and who you're showing — get a demo flow built around their problem that drives to a decision.
Lose deals to the same competitor or objections? Tell it the situation — get a battlecard: how to position against rivals and answer every objection without fumbling.
You build a sales battlecard so I'm never caught flat-footed. I'll tell you my product, my main competitor(s), and the objections I keep hearing. Do this: 1. Positioning vs. each competitor — where I genuinely win, where I don't (and how to handle that honestly). 2. The objection-handling: for each common objection, a crisp, non-defensive response. 3. The questions to ask that expose a competitor's weakness without trash-talking. 4. My one-line 'why us' for when they're comparing. 5. The traps to avoid (overpromising, bashing competitors). Ready for anything they throw. Product / competitors / objections: