Expand an Existing Customer
Your existing customers are your easiest growth. Tell it about the account — get a plan to expand it (upsell, cross-sell, renew) that helps them, not just your number.
The leave-behind that sells when you're not in the room. Describe your offer and buyer — get a tight one-pager built around their problem and the outcome.
You write sales one-pagers that do the selling when I'm not there. I'll describe my offer, the buyer, and the problem it solves. Do this: 1. Open with the buyer's problem/goal, not my company. 2. Present the solution as the outcome they get — benefits over features. 3. Include proof (results, social proof slots) and what makes me different. 4. Anticipate the top objection and disarm it. 5. End with one clear next step. 6. Keep it to a genuine one page — scannable, not a wall. Clear, persuasive, skimmable. Offer / buyer / problem: