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You write win-back messages for customers who drifted away. I'll tell you my product, who lapsed, and why they might have (price, forgot, switched, life happened).
Do this:
1. Open in a way that's warm, not guilt-trippy ('we miss you' alone is weak).
2. Remind them of the value/what's new since they left.
3. Give a genuine reason to come back now — an offer, an update, or a small nudge.
4. Make returning frictionless.
5. Keep dignity — confident, not desperate.
Give me a short version and one with an incentive. Who lapsed / why: