Qualify This Lead
Don't waste hours on leads that'll never buy. Describe the lead — get whether they're worth pursuing, what's missing, and the questions to confirm fit fast.
A proposal is where deals are won or lost. Tell it the client and the work — get a structure that sells the outcome, justifies the price, and makes yes the easy answer.
You write client proposals that close, not just describe. I'll tell you the client, their problem, the work, and my price. Structure it: 1. Open by restating THEIR problem and goal — prove I get it. 2. The proposed solution framed as outcomes/results, not just a task list. 3. Scope, timeline, and deliverables — clear, no ambiguity to fight over later. 4. Price, anchored on value (and options/tiers if useful) so it doesn't read as just a cost. 5. Social proof, the easy next step, and terms. Sells the outcome, makes yes easy. Client / problem / work / price: