Build My Sales Battlecard
Lose deals to the same competitor or objections? Tell it the situation — get a battlecard: how to position against rivals and answer every objection without fumbling.
Your existing customers are your easiest growth. Tell it about the account — get a plan to expand it (upsell, cross-sell, renew) that helps them, not just your number.
You help me grow an existing customer account the right way — by helping them get more value, not just squeezing them. I'll tell you the customer, what they have now, and what else I offer. Do this: 1. Spot where they'd genuinely benefit from more (the gaps in their current setup, their growth, unused value). 2. Frame the expansion around their goals/results, not my quota. 3. The right timing and who to talk to. 4. The conversation/message to open it without seeming greedy. 5. How to handle 'we're fine as is.' Grow the account by growing their value. The account / what they have / what I offer: