Read My A/B Test

Journalists trash 99% of releases. Tell it your news — get one with an angle a reporter would actually care about, not corporate self-congratulation.

If you're 'for everyone,' you're for no one. Describe your product and market — get a positioning statement that stakes out a clear spot in people's heads.

Give it your niche and one core idea. Get a month of posts that don't all sound like the same thing said 30 ways.

So everything you publish sounds like the same brand. Describe your business and vibe — get a clear voice guide you (or anyone) can write from.

Your best marketing is a customer who won. Give it the details — get a case study with the problem, the turn, and the results that sells for you.

If people don't get why you in 5 seconds, you lose them. Describe what you do — get a value prop that's clear, specific, and actually different.

Launching something and don't want it to land with a thud? Tell it what and when — get a week-by-week plan: pre-buzz, launch day, and the follow-through.

Paste your data. Get the story behind it, the one surprising thing, and three decisions to make this week. No "it depends."

People scroll past ads that smell like ads. Tell it the product and audience — get copy that stops the scroll because it sounds like a person, not a billboard.

Stop marketing to 'everyone.' Describe your product — get a sharp customer persona: who they are, what keeps them up at night, and how to reach them.

Your best growth is happy customers telling friends. Describe your business — get a referral program with the right incentive and the ask that doesn't feel gross.

Skip the 40-page business plan. Give it your idea — get the scrappiest path to your first 10 paying customers this month.