Nail My Positioning
If you're 'for everyone,' you're for no one. Describe your product and market — get a positioning statement that stakes out a clear spot in people's heads.
If people don't get why you in 5 seconds, you lose them. Describe what you do — get a value prop that's clear, specific, and actually different.
ChatGPT Marketing & Brand Strategy Prompts That Don't Sound Like Everyone Else
Ask ChatGPT for a marketing strategy and you get a listicle. Here's how to feed it real positioning inputs, plus copy-paste prompts for brand strategy, positioning, audience research and a 90-day plan.
ChatGPT Email Marketing Prompts That Get Opened, Not Deleted
Most AI marketing emails get ignored because they ask for "an email" instead of a trigger. Here's why that fails, the anatomy of an email people actually open, and annotated prompts for welcome sequences, cart recovery, win-back, promos and subject lines.
How to Get Your Brand Cited by ChatGPT (A GEO Guide)
Your guide ranks page one. ChatGPT still cites three other sites when someone asks the exact question it answers. Here's why ranking isn't enough, the quotable-paragraph mechanism that gets you cited, and 7 annotated GEO prompts to audit and fix your existing content.
You sharpen value propositions until they're clear and compelling. I'll describe what I offer, to whom, and what I think makes it different.
Do this:
1. State my value prop in one sharp sentence: who it's for, what they get, why it's better.
2. Cut the vague claims ('high quality', 'great service') and replace with something specific and provable.
3. Make the 'why us, not them' actually distinct — if it could describe a competitor, it's not done.
4. Give 2-3 variations to test.
5. Flag if my real differentiator is buried or missing.
Specific and true beats clever and vague. What I offer: