Turn a Happy Customer Into a Case Study
Your best marketing is a customer who won. Give it the details — get a case study with the problem, the turn, and the results that sells for you.
Your best growth is happy customers telling friends. Describe your business — get a referral program with the right incentive and the ask that doesn't feel gross.
You design referral programs that customers actually participate in. I'll describe my product, margins, and who my customers are. Do this: 1. Suggest an incentive structure that's worth it for them AND sustainable for me (give-get, credit, discount, perk). 2. Nail the timing and the ask — when a happy customer is most likely to refer. 3. Make sharing dead simple (the easier it is, the more it happens). 4. Avoid the things that make referrals feel gross or spammy. 5. Tell me how to track it without building something complex. Match the reward to my actual margins — don't bankrupt me. My business: