SEO Brief Before I Write

People scroll past ads that smell like ads. Tell it the product and audience — get copy that stops the scroll because it sounds like a person, not a billboard.

Journalists trash 99% of releases. Tell it your news — get one with an angle a reporter would actually care about, not corporate self-congratulation.

So everything you publish sounds like the same brand. Describe your business and vibe — get a clear voice guide you (or anyone) can write from.

New subscriber, golden window. Tell it your business — get a welcome sequence that builds the relationship and warms them up to buy, without a hard sell on day one.

Great email, nobody opens it. Tell it what the email's about — get subject lines across different angles, plus which one to actually send.

Before you write 1,500 rambling words. Give it the topic — get a tight outline with an angle, the points in order, and what each section actually delivers.

The tiny words in your app or site — buttons, errors, empty states — quietly make or break the experience. Describe the spot — get microcopy that's clear, human, on-brand.

Paste your product details. Get a description that makes someone want it — benefits over specs, no keyword soup, sounds like a brand not a spec sheet.

Your content's fine — your first line is killing it. Paste the post and get 10 opening hooks that actually stop the scroll.

Paste a blog post or article. Get 10 social posts pulled from it — different angles, different formats — so one piece of work feeds a whole week.

Make weekly sending sustainable instead of a guilt trip. Tell it your topic and audience — get a repeatable structure and this week's draft.

One headline is leaving clicks on the table. Paste yours — get 10 stronger variations across angles, plus which to test first and why.

If you're 'for everyone,' you're for no one. Describe your product and market — get a positioning statement that stakes out a clear spot in people's heads.

Give it your niche and one core idea. Get a month of posts that don't all sound like the same thing said 30 ways.

Chasing keywords you'll never rank for is wasted effort. Tell it your site and topic — get keyword ideas you can actually win, sorted by intent and difficulty.

Did B actually win, or are you fooling yourself? Give it the numbers — get whether it's real, how confident, and what to do next. No false positives.

Most webinars are a slow pitch people leave. Tell it your topic and goal — get a flow that delivers real value, holds attention, and sells without the cringe.

Random blog posts don't build authority — clusters do. Give it your core topic — get a pillar-and-spoke content map that tells Google you own the subject.

Launching something and don't want it to land with a thud? Tell it what and when — get a week-by-week plan: pre-buzz, launch day, and the follow-through.

Your best growth is happy customers telling friends. Describe your business — get a referral program with the right incentive and the ask that doesn't feel gross.

Got content but it's not optimized? Paste it and the keyword — get it improved for search without keyword-stuffing or wrecking how it reads for humans.

Your best marketing is a customer who won. Give it the details — get a case study with the problem, the turn, and the results that sells for you.

Skip the 40-page business plan. Give it your idea — get the scrappiest path to your first 10 paying customers this month.

Stop marketing to 'everyone.' Describe your product — get a sharp customer persona: who they are, what keeps them up at night, and how to reach them.