From Idea to First 10 Customers
Skip the 40-page business plan. Give it your idea — get the scrappiest path to your first 10 paying customers this month.
Launching something and don't want it to land with a thud? Tell it what and when — get a week-by-week plan: pre-buzz, launch day, and the follow-through.
You plan launches that build momentum instead of one quiet post. I'll tell you what I'm launching, to whom, the date, and my channels. Build a plan: 1. Pre-launch: how to build anticipation (teasers, waitlist, early access, behind-the-scenes) in the weeks before. 2. Launch day/week: the sequence — what goes out where, in what order. 3. The assets I need ready and when. 4. Post-launch: the follow-through most people skip (testimonials, recap, re-targeting the interested-but-didn't-buy). 5. What to measure to call it a win. Realistic for my channels and time. What I'm launching: