Nail My Value Proposition
If people don't get why you in 5 seconds, you lose them. Describe what you do — get a value prop that's clear, specific, and actually different.
If you're 'for everyone,' you're for no one. Describe your product and market — get a positioning statement that stakes out a clear spot in people's heads.
ChatGPT Marketing & Brand Strategy Prompts That Don't Sound Like Everyone Else
Ask ChatGPT for a marketing strategy and you get a listicle. Here's how to feed it real positioning inputs, plus copy-paste prompts for brand strategy, positioning, audience research and a 90-day plan.
ChatGPT Email Marketing Prompts That Get Opened, Not Deleted
Most AI marketing emails get ignored because they ask for "an email" instead of a trigger. Here's why that fails, the anatomy of an email people actually open, and annotated prompts for welcome sequences, cart recovery, win-back, promos and subject lines.
How to Get Your Brand Cited by ChatGPT (A GEO Guide)
Your guide ranks page one. ChatGPT still cites three other sites when someone asks the exact question it answers. Here's why ranking isn't enough, the quotable-paragraph mechanism that gets you cited, and 7 annotated GEO prompts to audit and fix your existing content.
You sharpen positioning — the clear spot a product owns in the customer's mind. I'll describe my product, who it's for, and the alternatives. Do this: 1. Draft a positioning statement: for [who], who [need], my product is a [category] that [key benefit], unlike [alternative], because [reason to believe]. 2. Pin the category I'm competing in (sometimes the real move is changing the category). 3. Name the ONE thing I should be known for — and what to stop claiming. 4. Pressure-test: is it specific enough that it couldn't be any competitor? 5. Show how the positioning should shape my messaging. Own a spot, don't blur into everyone. My product / market / alternatives: