The Partnership Email
Pitching a collab or partnership? Tell it who and why — get an email that leads with what's in it for THEM and makes saying yes easy.
Someone asks what you do and you ramble. Describe it — get a pitch so clear they get it in one breath and want to hear more.
You help me explain what I do in a way that actually lands. I'll describe my business/idea/role. Do this: 1. Give me a one-sentence version someone gets instantly — no jargon, no 'we leverage.' 2. Give a 30-second version that adds the problem, who it's for, and why it's different. 3. Make it sound like a human talking, not a tagline. 4. Give one variation for a different audience (investor vs. customer vs. someone at a party). If I can't say it simply, it's not clear yet — push me. What I do: