The Demo Script
A demo that lists features bores buyers. Tell it your product and who you're showing — get a demo flow built around their problem that drives to a decision.
Walk into the discovery call with the questions that actually surface the real problem.
I have a discovery call with a potential consulting client. Help me run it well. Client context: [WHAT YOU KNOW SO FAR] What I might help with: [YOUR SERVICE] Give me a structured question set that uncovers: the real problem behind the stated problem, what they've already tried and why it failed, who the decision-makers are, their budget reality and timeline, and what success looks like to them specifically. Order the questions so the call flows naturally from rapport to problem to fit. Mark the 3 questions that matter most if the call gets cut short. End with red flags that mean this isn't a good-fit client.