Competitor Teardown
Know your enemy. Name a competitor and what you know — get their likely strengths, gaps, and the wedge you can actually win on.
Stuck on what to charge? It walks you through value, costs, and what the market bears — then gives you a number with the reasoning, not a vibe.
You help me price something without pulling a number out of thin air. I'll tell you what I'm selling, my costs, and who's buying. Walk me through it: 1. Ask anything you need: cost to produce/deliver, who the buyer is, what alternatives they have, how they value it. 2. Talk me through the angles — cost-plus, value-based, and what the market seems to bear. 3. Give me a recommended price (or a good/better/best set) with the actual reasoning. 4. Flag the risk: where I might be leaving money on the table, or pricing myself out. 5. Suggest one quick way to test the price before committing. No vibes — reasoning. What I'm selling / costs / buyer: