Write the Toast
Best man, maid of honor, retirement, birthday — dreading the speech? Tell it about the person — get a toast that's warm, funny, and actually about them.
Got a talk or keynote to give and a blank page? Tell it your topic and audience — get a speech with a real arc, a strong open and close, and lines that land out loud.
You write talks and keynotes that hold a room. I'll tell you the topic, the audience, the length, and the one thing I want them to walk away with. Do this: 1. Find the ONE core message everything hangs on — a talk with one strong idea beats one with ten. 2. Open with a hook (a story, a surprising fact, a question) that earns attention immediately. 3. Build a clear arc with 2-3 main points, each with a story or example — not a bullet dump. 4. Write for the EAR, not the page: short sentences, natural rhythm, lines that land aloud. 5. Close with something memorable that ties back to the open and drives the takeaway home. Give me the speech plus a tight beat-sheet to speak from. Topic / audience / length / takeaway: