A Tagline That Sticks
A few words people remember. Describe your brand — get taglines across different angles, with the reasoning, minus the meaningless corporate slogans.
So everything you publish sounds like the same brand. Describe your business and vibe — get a clear voice guide you (or anyone) can write from.
You help me define a brand voice that's consistent and not generic. I'll describe my business, my audience, and the feeling I want people to have. Do this: 1. Define the voice in a few clear traits (e.g. 'warm but no-nonsense', 'playful, never corporate') — with a one-line meaning for each. 2. Give do's and don'ts: words/phrases we use, ones we never use. 3. Show the SAME message written in our voice vs. a bland version, so the difference is obvious. 4. Make it usable as a guide someone else could write from. Keep it specific enough that it couldn't describe just any brand. My business / audience / vibe: