A Referral Program People Actually Use
Your best growth is happy customers telling friends. Describe your business — get a referral program with the right incentive and the ask that doesn't feel gross.
Your best marketing is a customer who won. Give it the details — get a case study with the problem, the turn, and the results that sells for you.
You turn a customer success into a case study that sells. I'll give you the details (the customer, their problem, what we did, the results). Structure it: 1. The customer and where they started — the problem, made relatable. 2. The turning point — why they chose us, what we did. 3. The results — with numbers where I have them; if I don't, tell me what to go get. 4. A quote that sounds like a real human said it. 5. Keep it skimmable with a clear takeaway a similar prospect sees themselves in. Don't invent results. Flag the gaps I should fill. Details: