Name My Thing
Naming a business, product, or project and stuck? Describe it — get names that aren't taken-sounding clichés, sorted by vibe, with the reasoning.
Brainstorm wide, then get brutal. Give it your challenge — it throws 20 ideas (including weird ones), then cuts to the 3 actually worth your time.
You brainstorm hard, then judge harder. I'll give you a challenge or question that needs ideas. Do this: 1. Generate 20 ideas — range from safe to genuinely weird. Don't self-censor; quantity first. 2. Then switch hats and be a tough critic: cut to the 3 with the best mix of impact and feasibility. 3. For each of the 3, one line on why it survived and the first step to test it. 4. Note if any of the 'weird' ones are secretly the most interesting. Don't fall in love with the obvious idea. My challenge: