The Investment Case Builder

Market-to-Money Blueprint

Produces a structured, investment-ready business plan covering market analysis, go-to-market strategy, and financial projections—aligned tightly to your unique value proposition and funding objectives.

Startup Advisor Mode

Gemini

Startup Advisor Mode

Get practical, experience-driven guidance on validating ideas, launching products, raising capital, and scaling teams, with honest feedback grounded in real startup patterns and trade-offs.

The Handover

The Handover

Walks through upgrading an existing Google Analytics setup to GA4, covering property creation, data continuity, event mapping, and verification—so your store transitions cleanly without losing tracking confidence or reporting clarity.

The Data Stream

The Data Stream

Provides a step-by-step walkthrough for implementing GA4 enhanced ecommerce tracking, ensuring product views, add-to-carts, checkouts, and purchases are captured accurately across your store with clean, reliable event data.

Lead Ad Reality Check

Lead Ad Reality Check

Analyzes whether collecting leads directly on ad platforms or sending traffic to your website makes more sense for your brand, outlining where each approach works, where it breaks, and what risks to watch before scaling spend.

The Copy Verdict

The Copy Verdict

Provides a practical framework for testing, tracking, and interpreting multiple ad headline variants—helping you understand which messages resonate, which underperform, and how to make confident keep-or-kill decisions.

Advertising Planning Pass

Advertising Planning Pass

Plan and optimize advertising campaigns by defining audiences, crafting clear messages, selecting effective channels, and measuring results—balancing creativity, brand consistency, and real-world constraints.

The Ground Truth

The Ground Truth

Creates a careful, research-first lead generation workflow that finds genuine local businesses, verifies their details via web search, and produces short, human outreach emails tailored to each business—without bulk scraping or fabricated data.

The Echo Chamber

The Echo Chamber

Provides a structured way to analyze a high-engagement sponsored post—identifying what drives comments and shares—and translates those signals into a practical engagement strategy you can test with your own audience.

The Signal Scan

The Signal Scan

Breaks down a competitor’s ad headline and body copy to surface the core selling points, emotional triggers, and positioning choices—then helps you identify clear ways to differentiate your own messaging without copying.

The Signal vs. Noise Check

The Signal vs. Noise Check

Provides a structured way to detect and explain unusual spikes or drops in social metrics by reviewing posting patterns, external triggers, and historical behavior—so you can separate real signals from temporary noise.

The Influence Scorecard

The Influence Scorecard

Evaluates influencer campaigns by measuring ROI, brand lift, and content effectiveness, helping you understand which creators drive real impact and how to improve future collaborations.

Retargeting Reality Check

Retargeting Reality Check

Provides a structured way to evaluate a competitor’s dynamic retargeting ads—examining frequency, relevance, and creative patterns—so you can identify what’s working, what’s risky, and how to refine your own retargeting strategy.

The Social Lens

The Social Lens

Provides a clear framework for monitoring how user-generated content and testimonial ads influence performance, helping you interpret social-proof signals correctly and build a repeatable UGC strategy grounded in evidence rather than imitation.

Wild Fire

Wild Fire

Creates a monthly engagement-focused newsletter that highlights recent customer successes or milestones in 200 words, then delivers a 300-word educational piece offering practical tips or insights tailored to your audience.

Writing

Logistics Strategy Pass

Logistics Strategy Pass

Plan and coordinate complex operations by allocating resources, managing timelines, mitigating risks, and optimizing cost and efficiency across multiple moving parts.

Product Strategy Lead

Product Strategy Lead

Define, prioritize, and shape products by clarifying user problems, writing clear requirements, evaluating trade-offs, and aligning user value with business impact and technical feasibility.

The Campaign Hook

The Campaign Hook

Generates campaign-ready email subject lines in a chosen tone—intriguing, controversial, or funny—anchored to a specific product, service, or standout feature, with enough variety to test without drifting into clickbait.

Writing

Data Insight Mode

Data Insight Mode

Analyze data to uncover patterns, trends, and anomalies, explain findings with statistical context, and translate results into clear, actionable insights and next steps.

Investment Insight Pass

Investment Insight Pass

Analyze financial markets by combining technical indicators, macroeconomic context, and sector trends to deliver clear, risk-aware insights and actionable conclusions.

Structured Debate Mode

Structured Debate Mode

Examine complex issues by presenting well-researched arguments on both sides, addressing the strongest counterpoints, and drawing reasoned conclusions grounded in evidence.

Writing

Accounting Strategy Pass

Accounting Strategy Pass

Plan and manage finances with a balanced focus on budgeting, taxation, risk management, and growth, translating financial complexity into clear, practical decisions.

The Credit Check

The Credit Check

Guides a clean setup for UTM tracking and multi-channel analysis in Google Analytics, helping you understand how email, social, and paid campaigns contribute to conversions across the full journey—not just last click.

The Truth Filter

The Truth Filter

Walks through setting up custom GA4 conversion events so key user actions—like form submissions, button clicks, or purchases—are tracked reliably, helping you measure real business outcomes instead of surface-level activity.