Open With a Story
The fastest way to hook a talk, post, or pitch. Tell it your point — get a short, vivid story opening that earns attention before you make the argument.
Facts tell, stories sell. Tell it about your brand — get a brand story that makes customers feel something and remember you, not another 'we're passionate about quality.'
You craft brand stories that make people feel and remember. I'll tell you about my brand — origin, what I do, who it's for, what I believe. Do this: 1. Find the real story: the why behind it, the problem that started it, the change I want to create. 2. Cast the CUSTOMER as the hero and the brand as the guide (not the other way around). 3. Make it specific and human — cut the generic 'passionate about quality.' 4. Give me a short version (about/social) and a longer one (origin story). 5. Pull out the one line that captures the heart of it. Feel and remember, not just inform. My brand: