Competitive Social Benchmark

Content Pattern Decoder

Analyzes how industry leaders publish, position, and distribute content—so you can refine your own strategy, voice, and formats based on what actually earns attention and trust.

Marketing

The Benchmark Map

The Benchmark Map

Builds a structured comparison between your brand and competitors by analyzing engagement metrics, posting patterns, and relative performance—so you can understand where you lead, where you lag, and what signals are worth copying.

The Content Feedback Loop

The Content Feedback Loop

Helps interpret social media metrics like posting frequency, engagement rate, and performance trends so you can understand what content resonates, what underperforms, and how to refine your strategy using real behavioral signals.

Competitive Metrics Benchmark

Competitive Metrics Benchmark

Compares your digital performance against competitors using traffic, SEO, and social metrics—structured around the KPIs that matter most to your goals, not vanity numbers.

The Echo Chamber

The Echo Chamber

Provides a structured way to analyze a high-engagement sponsored post—identifying what drives comments and shares—and translates those signals into a practical engagement strategy you can test with your own audience.

The Competitor Scorecard

The Competitor Scorecard

Creates a clear competitor matrix that compares 5–10 companies across pricing, quality, and brand presence—weighted to your priorities—so you can see where the market clusters and where opportunity exists.

The Legacy Bridge

The Legacy Bridge

Provides a structured plan for moving from Universal Analytics to GA4—covering goals, events, audiences, and documentation—so you retain historical context, protect key tracking logic, and transition without breaking reporting workflows.

The Data Stream

The Data Stream

Provides a step-by-step walkthrough for implementing GA4 enhanced ecommerce tracking, ensuring product views, add-to-carts, checkouts, and purchases are captured accurately across your store with clean, reliable event data.

The Session Bridge

The Session Bridge

Walks through setting up GA4 cross-domain tracking so users can be followed accurately across multiple websites, helping you compare performance, preserve session continuity, and interpret conversion differences between old and new domains.

The Handover

The Handover

Walks through upgrading an existing Google Analytics setup to GA4, covering property creation, data continuity, event mapping, and verification—so your store transitions cleanly without losing tracking confidence or reporting clarity.

The Signal Scan

The Signal Scan

Breaks down a competitor’s ad headline and body copy to surface the core selling points, emotional triggers, and positioning choices—then helps you identify clear ways to differentiate your own messaging without copying.

Seasonal Visual Audit

Seasonal Visual Audit

Analyzes a seasonal campaign ad’s visuals, headline, and offer to understand how timing, mood, and design choices influence engagement—then translates those insights into guidance you can apply to your own seasonal promotions.

Marketing

The Truth Filter

The Truth Filter

Walks through setting up custom GA4 conversion events so key user actions—like form submissions, button clicks, or purchases—are tracked reliably, helping you measure real business outcomes instead of surface-level activity.

The Discrepancy Doctor

The Discrepancy Doctor

Guides a structured investigation into why Google Analytics data differs from CRM or other platforms, helping you align attribution logic, conversion definitions, and tracking flow so reports tell the same story.

The Credit Check

The Credit Check

Guides a clean setup for UTM tracking and multi-channel analysis in Google Analytics, helping you understand how email, social, and paid campaigns contribute to conversions across the full journey—not just last click.

The Social Lens

The Social Lens

Provides a clear framework for monitoring how user-generated content and testimonial ads influence performance, helping you interpret social-proof signals correctly and build a repeatable UGC strategy grounded in evidence rather than imitation.

The View Pattern Report

The View Pattern Report

Analyzes uploaded TikTok account data to identify what actually drives video views, revealing patterns around timing, length, and hashtags, and translating those signals into clear guidance for your next post.

Productivity

The Signal vs. Noise Check

The Signal vs. Noise Check

Provides a structured way to detect and explain unusual spikes or drops in social metrics by reviewing posting patterns, external triggers, and historical behavior—so you can separate real signals from temporary noise.

The Influence Scorecard

The Influence Scorecard

Evaluates influencer campaigns by measuring ROI, brand lift, and content effectiveness, helping you understand which creators drive real impact and how to improve future collaborations.

Retargeting Reality Check

Retargeting Reality Check

Provides a structured way to evaluate a competitor’s dynamic retargeting ads—examining frequency, relevance, and creative patterns—so you can identify what’s working, what’s risky, and how to refine your own retargeting strategy.

The Copy Verdict

The Copy Verdict

Provides a practical framework for testing, tracking, and interpreting multiple ad headline variants—helping you understand which messages resonate, which underperform, and how to make confident keep-or-kill decisions.

The Eyeball Test

The Eyeball Test

Guides a structured evaluation of a video ad thumbnail—analyzing text overlays, color choices, and visual style—to understand what captures attention and how to adapt those principles for your own ads without copying.

Marketing

Wild Fire

Wild Fire

Creates a monthly engagement-focused newsletter that highlights recent customer successes or milestones in 200 words, then delivers a 300-word educational piece offering practical tips or insights tailored to your audience.

Writing

Hard Evidence