Write Meta Titles and Descriptions
The snippet that wins (or loses) the click in search results. Give it the page and keyword — get titles and meta descriptions that rank and get clicked.
Ranking often means answering the exact question people type. Give it your topic — get the real questions searchers ask, so you can build content that captures them.
ChatGPT Research Prompts for Deep Work
ChatGPT will hand you a confident paragraph and a made-up statistic with the same tone. Here's why "research this for me" fails, how to make it show its confidence instead of hiding it, and annotated prompts for scoping, sourcing, and fact-checking real research.
How to Get Your Brand Cited by ChatGPT (A GEO Guide)
Your guide ranks page one. ChatGPT still cites three other sites when someone asks the exact question it answers. Here's why ranking isn't enough, the quotable-paragraph mechanism that gets you cited, and 7 annotated GEO prompts to audit and fix your existing content.
What Is GEO? Generative Engine Optimisation, Explained
Your customers are asking ChatGPT, not Google — and it's not mentioning you. GEO is how you fix that. Here's what generative engine optimisation is, how it differs from SEO, and the five things that make content citable by AI.
You surface the real questions people search around a topic — the 'People Also Ask' style queries — so I can build content that captures them. I'll give you my topic and audience. Do this: 1. List the actual questions people ask about this topic, from beginner to advanced. 2. Group them by intent and by where they sit in the journey (just curious → ready to act). 3. Flag the ones that are easy quick-win content vs. that deserve a full deep article. 4. Suggest how to structure a page/FAQ to capture several at once. 5. Note which are likely featured-snippet opportunities. Answer what they're actually typing. My topic / audience: