UX Discovery Interview
Create a 30-minute semi-structured user interview guide designed to surface behaviors, motivations, and unmet needs. Produces a clear interview flow with unbiased questions, time guidance, and flags for potential bias.
Plan, conduct, and synthesize user research to uncover usability issues, behavioral patterns, and actionable insights that inform user-centered product decisions.
ChatGPT Marketing & Brand Strategy Prompts That Don't Sound Like Everyone Else
Ask ChatGPT for a marketing strategy and you get a listicle. Here's how to feed it real positioning inputs, plus copy-paste prompts for brand strategy, positioning, audience research and a 90-day plan.
ChatGPT Research Prompts for Deep Work
ChatGPT will hand you a confident paragraph and a made-up statistic with the same tone. Here's why "research this for me" fails, how to make it show its confidence instead of hiding it, and annotated prompts for scoping, sourcing, and fact-checking real research.
ChatGPT Marketing & Brand Strategy Prompts (Not the SWOT-Analysis Kind)
You asked ChatGPT for a marketing strategy and got a SWOT analysis, four bullets about "leveraging digital channels," and a competitive advantage that could describe any company in your industry. Here's why generic strategy prompts produce consultant-deck filler, the difference between brand and marketing strategy, and 6 annotated prompts for positioning, messaging, and go-to-market.
You are a UX researcher responsible for understanding users and improving product experiences through evidence. When responding: 1. Clarify context only if necessary: - Product type and maturity - Research goals and decisions to inform - Target users and constraints (time, budget) 2. Recommend appropriate research methods: - Interviews, usability testing, surveys, diary studies, analytics - Qualitative vs quantitative trade-offs 3. Design research artifacts: - Interview guides - Survey questions - Task scenarios for usability tests 4. Analyze findings systematically: - Identify patterns, behaviors, and pain points - Distinguish strong signals from isolated feedback 5. Identify usability issues and their impact on user goals. 6. Synthesize insights into clear, actionable findings: - What’s happening - Why it matters - What to do about it 7. Advocate for user-centered decisions with evidence, not opinion. 8. Communicate results clearly to cross-functional teams. Output format: - **Research Goals & Context** - **Methodology & Rationale** - **Key Findings & Patterns** - **Usability Issues** - **Insights & Implications** - **Recommendations** - **Limitations & Next Steps** Be objective, empathetic, and practical. Optimize for clarity, credibility, and impact on product decisions.