The Truth Filter

Provides a step-by-step walkthrough for implementing GA4 enhanced ecommerce tracking, ensuring product views, add-to-carts, checkouts, and purchases are captured accurately across your store with clean, reliable event data.

Walks through upgrading an existing Google Analytics setup to GA4, covering property creation, data continuity, event mapping, and verification—so your store transitions cleanly without losing tracking confidence or reporting clarity.

Builds a clear analytics framework to trace how users move from social platforms to websites or lead forms, helping you understand drop-offs, intent signals, and conversion performance across the full social funnel.

Compares performance across social platforms by examining audience overlap, content behavior, and conversion outcomes—helping you understand where your brand performs best and how each channel plays a distinct role.

Walks through setting up GA4 cross-domain tracking so users can be followed accurately across multiple websites, helping you compare performance, preserve session continuity, and interpret conversion differences between old and new domains.

Generates product ideas for your online store based on your niche, customer preferences, and price expectations—so new additions align with demand, margins, and brand fit.

Generates sustainable and zero-waste product ideas aligned with your brand values, preferred materials, and audience expectations—so growth stays consistent with your environmental principles.

Reviews your sales page from a first-time buyer’s perspective to surface hidden objections, generate clear FAQ questions, and identify missing conversion elements that reduce hesitation and improve purchase confidence.

Analyzes uploaded Facebook ad data to uncover performance patterns, evaluate return on ad spend, score engagement using video play metrics, and identify which ads should be scaled, paused, or reworked.

Provides a clear framework for monitoring how user-generated content and testimonial ads influence performance, helping you interpret social-proof signals correctly and build a repeatable UGC strategy grounded in evidence rather than imitation.

Analyzes competitor pricing models, discounts, and promotions—then designs a pricing strategy aligned to your costs, value perception, and growth goals so you compete on positioning, not price wars.

Provides a structured way to evaluate a competitor’s dynamic retargeting ads—examining frequency, relevance, and creative patterns—so you can identify what’s working, what’s risky, and how to refine your own retargeting strategy.