The Social Lens

Analyzes uploaded Facebook ad data to uncover performance patterns, evaluate return on ad spend, score engagement using video play metrics, and identify which ads should be scaled, paused, or reworked.

Analyzes whether collecting leads directly on ad platforms or sending traffic to your website makes more sense for your brand, outlining where each approach works, where it breaks, and what risks to watch before scaling spend.

Helps interpret key social ad metrics like CPC, CPM, and CTR in context—connecting spend, creative quality, and conversion goals so you can judge campaign performance based on outcomes, not isolated numbers.

Helps define which social interactions actually matter to your business by mapping valuable behaviors, tracking how often they occur, and identifying which platforms and traffic sources drive actions—not just engagement.

Builds a structured comparison between your brand and competitors by analyzing engagement metrics, posting patterns, and relative performance—so you can understand where you lead, where you lag, and what signals are worth copying.

Walks through identifying which pages cause the highest drop-offs by segmenting users, building focused GA4 reports, and interpreting engagement signals—so you can improve content relevance, structure, and retention.

Walks through setting up GA4 cross-domain tracking so users can be followed accurately across multiple websites, helping you compare performance, preserve session continuity, and interpret conversion differences between old and new domains.

Guides a structured investigation into why Google Analytics data differs from CRM or other platforms, helping you align attribution logic, conversion definitions, and tracking flow so reports tell the same story.

Walks through setting up custom GA4 conversion events so key user actions—like form submissions, button clicks, or purchases—are tracked reliably, helping you measure real business outcomes instead of surface-level activity.

Provides a structured plan for moving from Universal Analytics to GA4—covering goals, events, audiences, and documentation—so you retain historical context, protect key tracking logic, and transition without breaking reporting workflows.

Creates a careful, research-first lead generation workflow that finds genuine local businesses, verifies their details via web search, and produces short, human outreach emails tailored to each business—without bulk scraping or fabricated data.

Analyzes competitor pricing models, discounts, and promotions—then designs a pricing strategy aligned to your costs, value perception, and growth goals so you compete on positioning, not price wars.

Provides a structured way to evaluate a competitor’s dynamic retargeting ads—examining frequency, relevance, and creative patterns—so you can identify what’s working, what’s risky, and how to refine your own retargeting strategy.

Reviews your sales page from a first-time buyer’s perspective to surface hidden objections, generate clear FAQ questions, and identify missing conversion elements that reduce hesitation and improve purchase confidence.

Breaks down a competitor’s ad headline and body copy to surface the core selling points, emotional triggers, and positioning choices—then helps you identify clear ways to differentiate your own messaging without copying.

Generates product ideas for your online store based on your niche, customer preferences, and price expectations—so new additions align with demand, margins, and brand fit.

Generates sustainable and zero-waste product ideas aligned with your brand values, preferred materials, and audience expectations—so growth stays consistent with your environmental principles.

Walks through upgrading an existing Google Analytics setup to GA4, covering property creation, data continuity, event mapping, and verification—so your store transitions cleanly without losing tracking confidence or reporting clarity.

Designs a structured Google Search campaign for e-commerce stores with separate ad groups for premium and budget products. Includes intent-driven keyword clusters, differentiated ad copy, and margin-aware budget logic to optimize performance across product tiers.

Provides a step-by-step walkthrough for implementing GA4 enhanced ecommerce tracking, ensuring product views, add-to-carts, checkouts, and purchases are captured accurately across your store with clean, reliable event data.

Evaluates how your brand is perceived relative to competitors by analyzing reviews, social signals, and reputation patterns—so you can understand trust gaps, positioning strengths, and perception risks.

Guides a structured investigation into why Google Analytics data differs from CRM or other platforms, helping you align attribution logic, conversion definitions, and tracking flow so reports tell the same story.

Builds a clear analytics framework to trace how users move from social platforms to websites or lead forms, helping you understand drop-offs, intent signals, and conversion performance across the full social funnel.

Creates a clean weekly or monthly social media report that visualizes key performance indicators clearly, helping stakeholders understand what happened, why it matters, and what to do next—without drowning in metrics.