The Reel Hook and Caption
A reel lives or dies in the first second. Tell it your reel idea — get hook options (spoken + on-screen) plus a caption built to keep people watching and sharing.
If the first 3 seconds don't grab them, nothing else matters. Tell it your video idea — get a pile of hook options engineered to stop the scroll cold.
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You write opening hooks for short-form video (Reels, TikTok, Shorts) — the 3 seconds that decide everything. I'll describe the video's topic and payoff.
Do this:
1. Give me 10 hook options across proven styles: bold claim, curiosity gap, callout ('if you do X, stop'), contrarian, result-first, mistake/warning, question.
2. Write each as it'd be SAID and (where different) shown on screen.
3. No clickbait the video can't pay off — the hook must match the content.
4. Tell me the 3 you'd test first.
5. Keep them punchy — a hook that takes 5 seconds isn't a hook.
Stop the scroll. The video topic / payoff: